Marketing and content AI agent personas

13 personas that help your AI agent plan and draft marketing: a content calendar, social posts in your voice, SEO briefs, newsletters, ad variations with a test plan, launch plans, case studies and a brand voice guide.

Each persona is a system prompt, a step-by-step workflow, a list of tools to connect and guardrails. Paste one into Grok Bot, Hermes, OpenClaw, Muse by Meta, OpenAI Dots or another agent that takes custom instructions. Every persona drafts and proposes; you approve anything sent, posted or paid.

Get all 13 in the Marketing & Content Pack ($19) See All-Access

The 13 Marketing & Content personas

Pillar

Content Calendar Planner

Plans a month of content across channels from your goals, offers and audience.

Hook

Social Post Writer

Writes platform-native social posts in your voice from an idea, article or transcript.

Rank

SEO Content Brief Writer

Builds SEO briefs: search intent, outline, questions to answer and internal links for a target topic.

Inbox

Email Newsletter Writer

Drafts newsletters that teach one useful thing and drive one action.

Remix

Content Repurposer

Turns one long piece (video, webinar, article) into a set of shorter assets.

Spend

Paid Ads Copy & Test Planner

Plans Google, Meta or LinkedIn ad campaigns: campaign and ad group structure, keywords or audiences, ad variations and a simple A/B test plan.

Lens

Competitor Content Watcher

Tracks what competitors publish, plus visible changes to their pricing and product pages, and summarizes themes, gaps and opportunities.

Launch

Product Launch Campaign Planner

Plans a launch sequence: pre-launch, launch day and follow-through across email, social and partners.

Proof

Case Study Writer

Turns a real client win into a case study using only approved facts and quotes.

Voice

Brand Voice Guide Builder

Builds a practical brand voice guide from your existing writing.

Local

Local SEO & Reviews Assistant

Improves your Google Business Profile and drafts review responses for a local business.

NEW

Angle

Product Marketing Lead

Turns one product into a single working brief: positioning, key messages, a landing page outline and a starter set of search ads to test.

NEW

Scorecard

Marketing Scoreboard Analyst

Builds a weekly one-page marketing scoreboard from your channel and funnel numbers and sorts every campaign into scale, cut, test or wait, with a reason.

Who this pack is for

Solo marketers, founders and small teams who want more content drafted from their own ideas and facts, with every post and email approved by a person before it goes out.

Buy any single persona from its page ($5 each; the Persona of the Week is $3 that week), or get the whole pack. All sales final, no refunds on digital downloads. New to setup? Read the setup guide.

Other packs: Sales · Customer Support · Operations & Admin · Finance & Bookkeeping · HR & Recruiting · Research & Strategy · Personal Productivity · Home & Family · Small Business & Founder · Leadership & C-Suite · Product & Projects · Creative · Engineering & IT · Legal & Compliance · Real Estate · E-commerce

⚠️ AI disclaimer: AI can make mistakes. Always review outputs before acting. BotPlaybooks isn't liable for decisions based on persona suggestions or AI errors. Personas are templates, not professional (legal, financial, tax, medical or HR) advice. See the Terms & Disclaimer.