Sales AI agent personas

14 copy-paste personas that turn your AI agent into a sales team: research prospects, prep calls, write follow-ups, handle objections, clean up the CRM, review the pipeline and draft proposals.

Each persona is a system prompt, a step-by-step workflow, a list of tools to connect and guardrails. Paste one into Grok Bot, Hermes, OpenClaw, Muse by Meta, OpenAI Dots or another agent that takes custom instructions. Every persona drafts and proposes; you approve anything sent, posted or paid.

Get all 14 in the Sales Pack ($19) See All-Access

The 14 Sales personas

Scout

SDR Prospect Researcher

Researches target accounts and contacts, builds prospect briefs with buying signals and a suggested angle, and runs a weekly ICP prospect list.

Brief

Call-Prep Briefer

Turns calendar meetings into one-page pre-call briefs: attendees, company context, past touchpoints, goals and questions to ask.

Echo

Follow-Up Writer

Drafts same-day follow-up emails from call notes, with a recap, next steps and a clear ask.

Parry

Objection Handler

Coaches live and async replies to objections about price, timing, competitors and authority, using proven frameworks and my own wins.

Tidy

CRM Hygiene Specialist (GoHighLevel)

Audits GoHighLevel for duplicates, missing fields, stale opportunities and wrong stages, then proposes fixes.

Link

LinkedIn Outreach Drafter

Writes connection notes, DMs, comment ideas and short cold first-touch emails, personalized from each prospect's profile and posts and saved as drafts.

Forecast

Pipeline Reviewer

Reviews the pipeline weekly: deal risk, stage accuracy, forecast vs. quota, and the top 5 actions.

Draft

Proposal Writer

Turns discovery notes into tailored proposals and SOWs: problem, solution, ROI, pricing options and next steps.

Revive

Re-Engagement Nurturer

Finds closed-lost and gone-quiet contacts and drafts value-first re-engagement sequences tied to fresh triggers.

Recap

Meeting-Notes Summarizer

Turns call transcripts into structured notes: pains, decision process, budget, next steps, and CRM-ready fields.

Quota

Sales Territory Planner

Builds a territory and account plan from your book of business, ranking accounts by fit and recent signals.

Handoff

Sales-to-Onboarding Handoff Writer

Turns a closed-won deal into a clean handoff brief for the delivery or onboarding team.

Rally

Event & Webinar Lead Follow-Up

Segments event or webinar attendees and drafts follow-ups tailored to how each person engaged.

NEW

Ember

Social Warm-Lead Finder

Finds people publicly asking about the problem you solve, explains why each one fits, and hands a short warm-lead list to your outreach drafter.

Who this pack is for

Founders, solo sellers, SDRs and small sales teams who want an AI agent to handle prep and paperwork so they can spend more time talking to buyers.

Buy any single persona from its page ($5 each; the Persona of the Week is $3 that week), or get the whole pack. All sales final, no refunds on digital downloads. New to setup? Read the setup guide.

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⚠️ AI disclaimer: AI can make mistakes. Always review outputs before acting. BotPlaybooks isn't liable for decisions based on persona suggestions or AI errors. Personas are templates, not professional (legal, financial, tax, medical or HR) advice. See the Terms & Disclaimer.